ARMBAR
The Leverage Blueprint
for
Sales Mastery
Master Sales with Precision—Out Now!
Unlock the ARMBAR Advantage
From John A. Martino, sales leader and BJJ black belt, comes ARMBAR: The Leverage Blueprint for Sales Mastery. This book distills 15+ years of tech sales into a precision framework—Authority, Requirement, Moment, Budget, Approach, Risks—to boost your close rates and forecast accuracy. Released April 17, 2025—get yours now!
“Leverage is key to every negotiation.” – John A. Martino
The Framework
Learn the ARMBAR methodology to qualify deals with precision.
Real-World Wins
Practical strategies from John’s deal experience.
Sales Mastery
Turn risks into leverage and close with confidence.
Inside the Book
“ARMBAR is designed to take a lot of the guesswork out. If the methodology is followed, salespeople will be able to more accurately forecast deal probabilities.”
“The key to any negotiation is identifying and exploiting weaknesses to gain leverage. You identify pain points and then focus on them.”
“You have to believe that what you’re selling is the only solution that will solve your customers’ problems.”
“Great salespeople can create Requirements for their customers and prospects.”
“If you make it a need, then they will buy in the end. Trust in the process.”
Ready to Master Sales?
Meet John A. Martino
BJJ black belt and Ricavvo founder with over 15 years of tech sales experience, including roles at Oracle, Salesforce, and SAP. John’s ARMBAR methodology fuses martial-art discipline with sales mastery to elevate your game.