Most companies hire separate vendors for everything. One agency builds the website. Another runs marketing. Someone else handles sales. A different vendor provides the CRM.
Each vendor optimizes their piece. Nobody optimizes your revenue.
We believe every business deserves revenue certainty. That's why we provide complete B2B revenue infrastructure—or any piece of it.
Here's what matters: Even if you hire us for one thing, we build it knowing how it affects everything else in your revenue engine.
When we build your website, we design it for the leads your sales team can close.
When we run your marketing, we create content that feeds qualified pipeline.
When we provide your sales team, they're trained on proven methodology and use AI coaching.
Everything connects.
Nothing is built in isolation.
B2B sales revenue infrastructure is the complete system that drives predictable revenue growth—your website, marketing, sales operations, technology, and training working as one engine.
Most companies treat these as separate functions managed by different vendors. That's why revenue feels random.
Revenue operations consulting means integrating everything that touches revenue into one system—so your website generates quality leads, your marketing drives the right traffic, your sales team closes deals, and your data actually matters.
When one team handles your complete revenue infrastructure, everything works together from day one.
Choose one solution or combine them. Either way, we build it knowing how every piece affects the others.
Lead Generation Websites
Lead generation websites convert visitors into customers, not just display information. We specialize in B2B website development and SaaS web design using NextJS—optimized for Google SEO and AI search engines.
Why this matters: We also run sales teams and marketing, so we know what converts. We build websites designed for your actual sales process.
B2B Content Marketing
B2B content marketing creates valuable content to attract and engage business buyers. MarketEdge handles your complete marketing operations—social media management, content creation, and brand strategy.
Why this matters: We also build websites and run sales teams, so we create marketing that feeds qualified pipeline—not just engagement metrics.
Outsourced B2B Sales
Outsourced B2B sales means hiring an external team to handle your sales operations. RevenueEdge provides the sales teams you need without hiring full-time people—SDRs, AEs, Managers, CSMs. Fully managed by experienced sales leaders. Part-time, full-time, or engagement-based.
Why this matters: We control your website and marketing, so your sales team receives qualified leads from day one. No ramp time wasted on bad pipeline.
AI CRM & Sales Coach
An AI sales assistant uses artificial intelligence to coach sales teams, score deals, and optimize performance. LeverEdge is an AI CRM that integrates with your calendar and email—providing deal risk analysis, next-step guidance, and training reinforcement.
Why this matters: We built it because we carried quota. LeverEdge solves real sales problems, not engineering problems.
"LeverEdge gives our team an edge on every deal. The AI-powered scoring surfaces risks we wouldn't catch otherwise, and the guidance is actionable, not generic."
MichaelVP of Sales
I'm John Martino, former sales leader at Oracle, Salesforce, SAP, and HPE with 10+ years leading sales teams. I'm also a #1 Amazon bestselling author ("ARMBAR: The Leverage Blueprint for Sales Mastery") and a 1st Degree Brazilian Jiu-Jitsu Black Belt.
"He is a savvy seller and fierce negotiator."
— Jared, Former Direct Report
I founded Ricavvo to bring Fortune 500 sales methodology to growing companies. Complete revenue infrastructure or any piece of it.
I've closed thousands of deals, run marketing campaigns, built sales teams, and managed CRMs at enterprise scale. I understand how each piece affects the others.
Enterprise-level sales operations, marketing strategy, and revenue technology made accessible for growing companies. No corporate bloat, just proven systems.
We deploy fast because we're not coordinating multiple vendors. One team, one methodology, one system.
Revenue operations consulting integrates all revenue-generating functions—sales, marketing, and customer success—into one system. Instead of separate vendors optimizing their piece, revenue operations ensures everything works together to drive predictable growth.
B2B sales (business-to-business sales) is when companies sell products or services to other businesses rather than individual consumers. B2B sales typically involve longer sales cycles, multiple decision-makers, and relationship-based selling.
We work with both B2B and B2C companies nationwide. Our founder led both B2B enterprise sales teams and B2C sales operations. The same revenue infrastructure principles apply—websites that convert, marketing that drives pipeline, sales teams that close deals, and technology that optimizes performance.
Yes. You can hire us for web design only, marketing only, sales operations only, or AI CRM only. The advantage: even when you hire us for one thing, we build it knowing how it affects your complete revenue infrastructure.
Most marketing agencies only run campaigns. We also build sales teams, so we understand what Sales needs to close deals. We create marketing that generates qualified pipeline, not just traffic or vanity metrics.
Most sales consultants only advise. We provide fully managed sales teams—SDRs, AEs, Managers, CSMs. We also control your website and marketing, so your sales team starts with qualified leads from day one.
Most web agencies build pretty websites. We also run sales teams and marketing, so we understand what converts. We build lead generation machines optimized for your actual sales process and designed to feed qualified pipeline.
When separate vendors handle different pieces, nobody optimizes your complete revenue engine. Your web agency doesn't know what your sales team can close. Your marketing firm doesn't understand your sales process. Your sales consultant doesn't control lead quality. Complete infrastructure means everything works together from day one.
Fractional sales leadership provides experienced sales executives part-time instead of hiring full-time. Through RevenueEdge, you get strategic sales leadership without the $200K+ salary—ideal for companies building or scaling sales operations.
Websites: 2-4 weeks for most B2B and SaaS sites. Sales teams: Immediate deployment for fractional roles, 2-3 weeks for full teams. We move fast because we're not coordinating multiple vendors.
We're based in Wilmington, North Carolina, and serve B2B and B2C companies nationwide. All services are available remotely—web design, marketing, sales operations, and AI CRM.
ARMBAR is our proven sales methodology—Authority, Rapport, Message, Budget, Action, Revenue. It's the framework our sales teams use and the training we provide to yours.
"ARMBAR is a refreshing, much-needed, modern sales methodology. It fills gaps with a practical, immediately applicable approach."
— Amazon Customer Review
Book a 30-minute strategy call
We'll diagnose your biggest revenue bottleneck—website, marketing, sales team, or technology—and show you which solution will drive the most growth.
Hire us for one service or your complete revenue operations. Either way, we build it knowing how everything works together.
