Master the ARMBAR Sales Methodology
The systematic approach that uses leverage, adaptability, and strategic positioning to transform sales teams. Take the guesswork out of forecasting with the proven methodology designed for consistent team performance.
The ARMBAR Methodology
A systematic, repeatable framework that gives sales professionals the leverage they need to consistently close deals and exceed quotas.
Learn from the Creator
John A. Martino
Sales Leader, BJJ Black Belt, and Creator of the ARMBAR Methodology
With over a decade in sales leadership and nearly two decades in tech, John developed ARMBAR to solve the fundamental problems he witnessed: poor forecasting accuracy and lack of systematic sales approaches.
Training Programs
Choose the training format that best fits your team's needs and schedule.
Ongoing Subscription Model
Extend your training with monthly or quarterly refresher sessions, private community access, and ongoing coaching support.
Why ARMBAR Works
ARMBAR addresses the fundamental problems in sales: poor forecasting accuracy and inconsistent methodologies.
The ARMBAR Advantage
Leverage-Based Approach
Unlike other methodologies that focus on single aspects, ARMBAR uses leverage principles from Brazilian Jiu-Jitsu to systematically gain advantage throughout the sales cycle.
Forecast Accuracy
ARMBAR takes the guesswork out of deal probability by providing a systematic framework for qualifying deals in—and more importantly, qualifying deals out.
Always Be Qualifying
Move beyond "Always Be Closing" to "Always Be Qualifying." Every customer interaction becomes an opportunity to strengthen your position and gather critical information.
Risk Mitigation
Identify and address risks early in the sales cycle, preventing last-minute surprises that derail deals and damage forecasts.
Frequently Asked Questions
Get answers to common questions about ARMBAR sales training.
ARMBAR stands for Authority, Requirement, Moment, Budget, Approach, and Risks. Each component is designed to systematically move prospects through the sales process with precision and effectiveness.
We offer three core training options: 1-day intensive (8 hours), 2-day deep dive (16 hours), or 3-day master class (24 hours) - all including breaks and lunch. We also offer ongoing subscription programs with regular shorter sessions following your initial training.
ARMBAR training is designed for all skill levels. New salespeople gain a solid foundation, while experienced reps learn advanced techniques to break through plateaus and achieve consistent results.
Yes, we offer various support options including monthly coaching calls, quarterly refresher sessions, access to our online resource library, and ongoing consultation for implementation challenges.
Absolutely. We customize all training content with your specific industry examples, competitive landscape, and sales scenarios to ensure maximum relevance and application.
The ARMBAR Book
The Leverage Blueprint for Sales Mastery
Dive deeper into the ARMBAR methodology with John's comprehensive guide
John's unique background as a Brazilian Jiu-Jitsu Black Belt brings the concept of leverage to sales. In this book, he shares the complete system that has helped many sales professionals consistently exceed their quotas.
Ready to Master the ARMBAR Methodology?
Join thousands of sales professionals who have transformed their careers with systematic sales training that delivers results.