We Didn't Set Outto Build an Agency.We Set Out toFix a Broken System.
We didn't set out to build an agency. We set out to fix a broken system. We build the Revenue Engine that powers your growth.
The Story Behind the Name
Ricavo (Italian) noun:
Revenue, Profit, Recovery.
+ V
for Value.
Revenue is the goal. Value is how we get there. We added the extra "V" because revenue without value is unsustainable.
Ricavvo exists to recover lost revenue and build sustainable value for ambitious companies.
The Origin Story
A vertical timeline tracking the evolution of the company
The $250k Problem
It started with startups. They needed B2B Sales Leadership but couldn't afford a $250k VP of Sales. So they hired junior AEs and expected them to lead. It failed every time.
The Fix:
We introduced Fractional Sales Leadership and Fully Managed Sales Teams. We don't just place reps; we manage them daily. You get a complete sales department without the cost of a full-time sales manager because leadership is built into every engagement.
"Why Should I Buy From You?"
We fixed the sales teams, but they were pitching into a void. Companies couldn't articulate their "Why." Freelancers didn't care enough to learn the brand.
The Fix:
We built MarketEdge. We stopped outsourcing the story and started building authority from the inside out.
Good Products, Bad Websites
We saw great products dying on slow, ugly WordPress sites. Google ignored them. AI didn't know they existed. I learned Next.js out of necessity because the industry standard wasn't good enough.
The Fix:
We started building High-Performance Web Infrastructure. Fast. Secure. Built for conversion.
The Game of Telephone
"Gut feel" forecasting was killing predictability. One rep's "50%" was another rep's "10%." Managers were guessing.
The Fix:
We built LeverEdge. AI-powered forecasting and deal coaching that removes human bias and creates revenue certainty.
We Don't Sell Services. We Build Revenue Infrastructure.
You can hire us for one component, or the entire engine. But we build every piece knowing how it connects to the rest.
1. The Storefront
(Web Design)
Your platform. It must be fast, visible to AI, and designed to convert traffic into interest.
2. The Megaphone
(MarketEdge)
Your voice. Strategic content that builds authority and feeds the sales team with qualified intent.
3. The Revenue Generator
(RevenueEdge)
Your engine. Fully managed, fractional sales teams that execute the strategy and close the deals.
4. The Backbone
(ARMBAR)
Your methodology. A unified language for negotiation and leverage that keeps the deal moving.
5. The Intelligence
(LeverEdge)
Your brain. AI-driven insights that remove guesswork and ensure the deal closes.
Built by a Career Closer.
John Martino isn't a "marketing guru" who learned sales from a book. He is a career sales leader who has closed 9-figure deals for giants like Oracle, Salesforce, SAP, and HPE.
He built Ricavvo because he lived the pain of disconnected revenue systems. He saw marketing teams that didn't understand quotas. He saw web designers who didn't understand pipelines.
"I live what I sell. I employed this exact 'Revenue Engine' strategy to build Ricavvo. We went from a concept to a full-time, high-growth firm in under 6 months. We don't just recommend this infrastructure. We run on it."
John Martino
1. Revenue Certainty
We don't care about "vanity metrics." If it doesn't lead to revenue, we don't do it.
2. Insider Perspective
We don't act like a vendor. We embed ourselves like a co-founder. We learn your "Why" better than your own team.
3. Speed & Execution
We don't do 6-month onboarding. We deploy infrastructure fast because time kills deals.
Stop Managing Vendors.Start Building Revenue.
Whether you need one component or the entire engine, we meet you where you are.
Book a Strategy Call