ARMBAR: The Leverage Blueprint for Sales Mastery
Master the art of sales leverage with the revolutionary ARMBAR methodology. From Brazilian Jiu-Jitsu principles to sales excellence—learn how to qualify deals with precision and close with confidence.
Master the ARMBAR Framework
Learn the six critical components that transform how you qualify deals and leverage relationships
Authority
Identify all decision-makers, approvers, and signers. Never get blindsided by unknown stakeholders again.
Requirement
Uncover the compelling event and pain points. Transform wants into needs through strategic positioning.
Moment
Master timing and close dates. Build detailed close plans that account for every milestone and risk.
Budget
Qualify financial resources thoroughly. Understand funding sources, approval processes, and timing.
Approach
Navigate procurement, legal, and PO processes. Understand deal types and customer workflows.
Risks
Identify and mitigate deal risks early. Rate threats and develop contingency plans for every scenario.
Beyond Traditional Sales Methods
ARMBAR introduces revolutionary concepts that separate top performers from their competition
Leverage-Based Selling
Learn how to gain and use leverage ethically in negotiations. Like BJJ, it's about technique and positioning, not force.
Hypothesis Selling
Uncover critical information when customers won't share. Present educated hypotheses to get the data you need.
Multi-Threaded Approach
Build relationships across the entire organization. Never be single-threaded and vulnerable to personnel changes.
Forecast Accuracy
Move beyond gut-feel forecasting. Use ARMBAR to predict deal outcomes with unprecedented precision.
"The key to any negotiation is identifying and exploiting weaknesses to gain leverage. You identify pain points and then focus on them to gain leverage on the customer. How you use this leverage is the key."— John A. Martino, ARMBAR
What Readers Are Saying
Highly Recommend
"I was lucky enough to have John as my direct manager. He is a savvy seller and fierce negotiator. This book is written by an experienced sales professional for sellers looking to level up. Analogies were unique and refreshing. Highly recommend."
— Jared, Verified PurchaseFinally, a Sales Framework Built for Today's Sellers
"ARMBAR: The Leverage Blueprint is a refreshing, much-needed, modern sales methodology. While older frameworks have their merits, they miss critical elements today's sellers need. ARMBAR fills those gaps with a practical, immediately applicable approach."
— Amazon Customer, Verified PurchaseMust read for sales leaders and professionals
"Great book with a lot of great information! There's a classic list of books that every salesperson needs to read. Add this book to that list."
— Cassie ArielAbout John A. Martino
John A. Martino is a sales leader and innovator with over 15 years of experience at tech giants like Oracle, Salesforce, and SAP, as well as growth-stage companies. He founded Ricavvo to bring the ARMBAR methodology to the sales community.
A first-degree black belt in Brazilian Jiu-Jitsu with over 17 years of training, John learned that leverage in sales is won by turning risks into strengths, understanding needs, and building relationships. He forged the ARMBAR Sales Methodology from this insight, blending martial-artist discipline with strategy.
Beyond the deals he's closed—some reaching nine figures—John's passion lies in redefining sales as a black-belt art, empowering others to turn every opportunity into a lesson in mastery.
Ready to Master Sales Leverage?
Join sales professionals who have transformed their careers with ARMBAR. Get the book that's changing how people think about sales methodology.