The Attorney's Digital Funnel & SEO Audit

Grade your current site:

• The 3-Second Rule: Is it immediately obvious what law you practice and where you practice it without scrolling?
• Clear CTA: Do you have a highly visible “Request a Consultation” or “Call Now” button in the top right corner of the navigation?
• Mobile First: Does your site have a persistent, sticky “Click-to-Call” button on mobile devices?
• Social Proof Above the Fold: Are your Google rating, number of reviews, or a powerful client testimonial visible without scrolling?
• No Jargon Headline: Does your homepage headline speak to the client's problem (“Facing a DUI in Monmouth County?”) rather than your firm's credentials?
• Contact Form Friction: Does your primary contact form ask for fewer than 5 fields? (Every extra field reduces conversions.)

• Google Business Profile: Is your GBP fully optimized with your correct practice areas as categories, 25+ photos, and a keyword-rich description?
• Map Pack Ranking: Does your firm appear in the top 3 Google Map results when a potential client searches for your primary practice area + city?
• Review Volume & Recency: Do you have more Google reviews than your top 3 competitors, with at least one new review in the last 30 days?
• Review Response: Have you responded to every single Google review — positive and negative?
• Practice Area Pages: Does your website have a unique, fully optimized page for each practice area you want to rank for?
• Location Pages: If you serve multiple counties or cities, do you have a unique, non-duplicate location page for each?
• Legal Directory Citations: Is your firm listed and up-to-date on Avvo, Martindale-Hubbell, FindLaw, Justia, and Lawyers.com?

• Active Blog: Has your website published new content in the last 30 days? (Dormant sites lose rankings.)
• FAQ Pages: Do your practice area pages include an FAQ section that answers the exact questions potential clients type into Google?
• Attorney Bios: Does each attorney have a detailed bio page that includes their bar number, education, case results, and a professional photo?
• Case Results / Verdicts: Do you publish notable case results (where permitted by your state bar) to demonstrate competence?
• Schema Markup: Does your site have LegalService and Attorney schema markup to help Google understand what you do and where?

• Live Chat / Chatbot: Do you have a live chat option or an AI intake chatbot to capture leads outside of business hours?
• Consultation Scheduling: Can a prospect book a consultation directly on your website without having to call first?
• Speed-to-Lead: Do you have a documented process to respond to every new web lead within 5 minutes during business hours?
• Intake Form Quality: Does your intake form ask qualifying questions so your team knows the case type before the first call?
• Retargeting: Do you have Facebook/Instagram or Google retargeting ads running to re-engage visitors who left your site without contacting you?

• Page Speed: Does your site load in under 3 seconds on mobile? (Test at PageSpeed Insights — legal sites routinely fail this.)
• HTTPS / SSL: Does your site use HTTPS? (Non-secure sites are penalized by Google and terrify prospective clients.)
• Mobile Responsiveness: Does every page on your site display and function correctly on an iPhone screen?
• Broken Links: Have you run a broken link check on your site in the last 90 days?
• Google Search Console: Is your site verified in Google Search Console and are you actively monitoring for crawl errors and manual penalties?

• Dedicated Landing Pages: Do your Google Ads send traffic to a dedicated landing page — not your homepage?
• Negative Keywords: Do your PPC campaigns have a robust negative keyword list to prevent wasted spend on irrelevant searches?
• Call Tracking: Are you using call tracking numbers to know exactly which ads and keywords are generating phone calls?
• Conversion Tracking: Is every form submission, phone call, and chat conversation tracked as a conversion in Google Ads?
• Google LSAs: Are you running Google Local Services Ads (“Google Guaranteed”) to appear above organic results and traditional PPC?